Dead Sea minerals are Nature’s ultimate supplement for maintaining healthy skin. The minerals essential to well-functioning skin – magnesium, calcium, potassium and sodium – naturally attract and retain water and are known as Natural Moisturizing Factors (NMF). As a person matures, the NMF levels of the body gradually become depleted, lessening the body’s ability to retain the proper moisture levels needed to prevent skin aging. Urban pollution, the ongoing exposure to the elements and the fast-paced lifestyles we live, all take their toll. Dead Sea mineral formulae help to reactivate the skin’s natural ability to hydrate and replenish itself and restore its natural suppleness.